Last updated August 2020.


We are committed to protecting your privacy when dealing with your personal information. This privacy and cookie notice provide details about the information we collect, how we use it, and how we protect it. It also provides information about your rights. For more information on this, please read the ‘Your rights’ section below. The information we process and the reasons why we process it may differ across our services.


If you have any questions about how we handle your information, please contact us at We (Cherish UK Limited) are registered with the Information Commissioner’s Office with registration number Z9039860.


In this privacy notice, ‘we,’ ‘us,’ and ‘our’ mean Cherish UK Limited. Depending on which of our services you ask us about, buy, or use, different companies within our organization will process your information.


This privacy notice applies to anyone who interacts with us about our products and services (‘you,’ ‘your’), in any way (for example, by email, through our website, by phone, through our app). We will provide you with further privacy information if necessary for specific contact methods or in relation to specific products or services. For example, if you use our apps, we may give you privacy notices that apply to a particular type of information collected through that app.


We collect personal information from you and third parties (anyone acting on your behalf, for example, brokers, health-care providers, etc.). Where you provide us with information about other people, you must ensure that they have seen a copy of this privacy notice and are comfortable with you giving us their information.


We keep your personal information in line with set periods calculated using specific criteria. You have the right to access your information and to ask us to correct any mistakes and delete and restrict the use of your information. You also have the right to object to us using your information, to ask us to transfer information you have provided, to withdraw permission you have given us to use your information, and to ask us not to use automated decision-making that will affect you. For more information, see below.


When you use our sites, we and third-party companies collect information using cookies and other technologies such as pixel tags. If you have any questions about our Privacy Notice, please contact us at